It appears that “Green” is making builders “Blue” these days.
A new poll shows that people who once put a huge emphasis on the government’s green efforts now have other issues they care about more.The latest Pew Research Center poll shows that the economy and job market have jumped to the top of the priority list for most people. Last January, 75 percent of Americans polled said that the economy should be a top priority, and in a year’s time, that has jumped to 85 percent.On the other hand, however, protecting the environment has fallen from 56 percent a year ago to just 41 percent today. Of the 20 issues raised, the least important issue raised was global warming.
As a buyer you want to buy “Green”. As a builder you want to build “Green”. The problem for builders is being prepared to show the economic benefits of buying “Green.”
Buyers now appear to be less likely to spend their hard earned greenbacks on anything in today’s declining economy. Green must present a personal benefit for the buyer. Not 20 years from now, but in the average ownership time frame. (Currently 6 to 7 years).
Is the demand there? I believe so, but reality and times have changed for America.
America is worried about economic prosperity, health care and social security. With this focus home buyers are cutting their budgets and green is the first to go. Unless you can show the immediate benefits and long term savings, selling green will probably go nowhere fast.
People generally want to save money on utilities, protect mother earth and her resources. It is the right thing to do and people will warm up to it. Products must be developed to meet immediate needs of the home buyer.
When it comes right down to it, people are looking for “Green” to not add “Red” to their bottom line!
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